Cristina MorejonCMorejonCM
Portfolio

Packaging + Food Services

Transforming traditional packaging structures with food-related trends and behaviors.

Design Research
5 months

ROLE

Design Research and Innovation Intern at a +90-year-old leading manufacturer of paperboard packaging for food services.

THE CHALLENGE

To transform traditional packaging structures with food-related trends and behaviors.

OBJECTIVES

  • Inform the stakeholders about this relevant behavioral trend for the food services industry
  • Inspire structural design opportunities

HOW

OUTCOME

  • Conducted 2 research case studies that guided product development.
  • Delivered +20 findings and areas of opportunity that translated into +100 ideas and 5+ potential new products.
  • Influenced leadership on the value of UX research as advocating for the user while achieving business objectives.

HIGHLIGHTS

Data Collection

Card Sorting Interviews:

To understand people's associations.

Cultural Probe:

To observe people's behavior and inquire about their decisions.

Ideation

Assisted with the facilitation of brainstorming sessions, learning experiences, and innovation meetings.

Collaborated with multidisciplinary departments as part of the CAD/Innovation team.

*cover image from the product catalog.

Previous project:
VirginPulse: Wellness
Next project:
Airbnb + ScadPro