Packaging + Food Services
Transforming traditional packaging structures with food-related trends and behaviors.
Design Research5 months
ROLE
Design Research and Innovation Intern at a +90-year-old leading manufacturer of paperboard packaging for food services.
THE CHALLENGE
To transform traditional packaging structures with food-related trends and behaviors.
OBJECTIVES
- Inform the stakeholders about this relevant behavioral trend for the food services industry
- Inspire structural design opportunities
HOW
OUTCOME
- Conducted 2 research case studies that guided product development.
- Delivered +20 findings and areas of opportunity that translated into +100 ideas and 5+ potential new products.
- Influenced leadership on the value of UX research as advocating for the user while achieving business objectives.
HIGHLIGHTS
Data Collection
Card Sorting Interviews:
To understand people's associations.
Cultural Probe:
To observe people's behavior and inquire about their decisions.
Ideation
Assisted with the facilitation of brainstorming sessions, learning experiences, and innovation meetings.
Collaborated with multidisciplinary departments as part of the CAD/Innovation team.
*cover image from the product catalog.